Mark your calendars for this Friday, Jan. 22. Instead of having to visit a select boutique in a major city like New York, Los Angeles, San Francisco or Miami for an Apple Watch Hermès, you’ll be able to easily shop for one online at both Hermes.com and Apple.com. The entire collection will be available for purchase, which includes three styles of handmade leather straps: the “Single Tour” or loop (starting at $1,100), the “Double Tour” ($1,250) and the “Cuff” ($1,500). Each style comes with a brand-exclusive, customizable watch face.
Apple announced its partnership with the French fashion house last September, a business tactic by the tech company to persuade its consumers that the Apple Watch should be viewed as a luxury item. Since the Apple Watch’s launch in April 2015, the fashion set wasn’t exactly convinced that it could be chic — something that didn’t deter the brand’s loyal shoppers and early adopters from buying the gadget, which garnered up to 1 million total pre-orders within 24 hours. Now that the Apple Watch Hermès will be much easier to acquire (it debuted in-store in October of last year), perhaps the industry’s own influencers will consider a new wearable device just in time for Fashion Week.