Street Style: Rihanna’s New Puma Sports Ad Campaign

Although the release of her album is delayed, Bajan singer Rihanna continues to nail fashion ads in both luxury and athletic. In her latest Puma ad, she sports bra, track pants, trainers ensemble by the new Ignite XT line. Puma released the black and white ad campaign on their official Instagram page.

Back in December, Rihanna was named Puma’s newest spokesmodel and creative director, here is what she had to say about the brand. “I loved their vision for the collaboration and especially the creative freedom,” Rihanna said. “They didn’t just want to throw my face on a billboard and call it a day.”

“Signing Rihanna is a fantastic step for Puma,” says Puma’s chief executive officer Bjørn Gulden. “Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand.

You can shop the Puma Ignite XT line at Us.Puma.com.

Tahitia Allante

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