When Dior was asked what drew them to Rihanna for their latest campaign, CEO Sidney Toledano said, Jennifer is also edgy, I think. They understand. They’re smart. In this short movie, [Rihanna] knew how to work with Versailles. She has this kind of elegance — we saw it from the very first moment — and then she can surprise. She can be unexpected and we like it. It’s part of this personality.”
In the ad campaign, Rihanna was styled by Mel Ottenburg and wore looks from the Esprit Dior collection that was shown in Tokyo in December 2014. Shot in the nighttime, the camera follows her through the Salons of the Gods and dancing in the Hall of Mirrors.
This is the fourth installment for the “Secret Garden” series, which started in 2012.