Beats by Dre X MCM Celebrates Collaboration At Packed SoHo Event

Beats By Dre celebrated their latest Special Edition collection with luxury brand MCM. The private event was held at the MCM store in Soho, New York. Themed around the modern-day “Jet Set” lifestyle and included A-list celebrities and influencers, Chelsea Leyland, Fabolous, Hannah Bronfman, Jadakiss, Joey Bada$$, Justine Skye, PartyNextDoor, Rain, Va$htie.

Entertainment at the event performances were by celebrity DJ Va$htie and PartyNextDoor, while brand ambassadors dressed as flight attendants. The guests enjoyed passed hors d’oeuvres in the style of gourmet airline food, while partygoers posed for passport-style photos.

The Beats X MCM collection includes the Beats Studio Wireless, Beats Pill Character bundle portable wireless speaker with stand, and the Tour ear buds. The collection also includes Beats by Dre’s signature sound experience and lightweight design.  Also, the cases are wrapped in MCM’s signature Visetos monogram.
BEATS x MCM-mosphere

Tahitia Allante

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