Over the last couple of years, the couple has been making it their life-long mission to woo the fashion industry and it seems to be working. Reality TV star Kim Kardashian and Kanye West has been seen at numerous runway fashion shows, appeared on the cover of Vogue’s April 2014 cover, and now they are snatching up the spring/summer 2015 Balmain ad. Shot by Mario Sorrenti and directed by Pascal Dangin, the luxe French fashion house is all about being edgy, sexy, and sultry, so why not pick one of the most talked about couples of 2014. Balmain’s Creative Director Olivier Rousteing posted the image via Instagram of the married couple in a passionate kiss for the “Army of Love” menswear collection, while both are being stylish in Black.
“For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity-they are the new modernity. This is more than a campaign, it expresses something beyond clothes – it is a celebration of love and friendship. This is a new statement for Balmain.” says Oliver Rousteing.