Fashion’s newest it-girl kendall Jenner is now the face of iconic beauty brand Estee Lauder. The reality TV star and supermodel will e featured in the television and print campaigns, Kendall who is only 19 years old, feels blessed be chosen for Estee Lauder. In a short video clip, she reminisces on the times when she would play in her mother’s makeup, while getting hers done at a shoot.
“It honestly feels like a dream to represent such an iconic beauty brand – it is an incredible honour and quite humbling,” said Kendall Jenner. “I found out when I was backstage at Paris Fashion Week, and all this time I’ve had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder.”
“Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way,” Jane Hertzmark Hudis, global brand president of Estée Lauder, said. “She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world.”